This isn't about making money, it is about planting trees!
Where does the money go?
All of the money we receive goes to vetted, responsible tree planting schemes around the world.
We don't receive all of the money you pay us - payment providers charge up to 3.5%.
Our data business Oblong (UK) Ltd is currently covering all administration & advertising costs.
What planting proof do you offer?
We offer before and after photos as standard. For our commonly used tree planters we are rolling out photos with embedded timestamp and GPS coordinates.
How does your counter work?
On 12th May 2021 we adjusted the counter. We made adjustments based on the survival rates of our trees and made sure the counter took into account our latest trees (~5,000 more trees).
For now we've based the counter on the number of trees we've planted, and each one taking 1 tonne of CO2 out of the atmosphere in 40 years (taking into account survival rates). We've only been planting trees since 2019, our trees are still young so are currently absorbing about a quarter of the CO2 they will at age 10 - we have taken this into account. Later we'll be more scientific, including survival rates, species planted etc. Down the line we'll launch similar counters for our customers to use on their websites showing the CO2 they've removed from the atmosphere.
We've chosen cubic feet for now as it's easy to envisage a cubic foot, later as we plant more we'll change to cubic metres.
We need more proof, what can you do?
Let us know what you need and we'll do what we can, we may have to charge a little more but if it's possible we'll do it.
Are your planting schemes certified?
Some are, some aren't. It seems to us certification doesn't prove anything, our aim is to gather as much proof of planting as possible and send inspectors to sites for proof of planting. If you are at all concerned about this then let us know, we can just use certified planters if you require. We have discovered quite a few certified schemes that would plant trees on behalf of one client, and then down the line sell carbon offsets off those same trees, this is not right in our book and is double counting - be very careful if you are looking to use a certified planter directly.
What is the maximum amount of trees you can plant in one year?
Our operation is scaleable, some of our planters are already planting millions of trees a year. By spreading our tree planting around the world we can make the most of the different planting seasons.
It may take a little longer, but we should be able to cope with planting any number of trees.
What percentage of trees survive?
Our average amongst planters seems to be about 85%. We plant more trees than required to compensate for this.
On the 10 year plan after 10 years, then what happens?
It is entirely up to you. You'll have done your bit, but it would be great if you would continue paying a little to plant/maintain trees, it's your choice.
We looked at the market place and found it cluttered with numerous figures, statistics and companies. We realised that trying to calculate your carbon footprint just wasted time and even put companies off. We've attempted to simplify the process for both businesses and consumers, and have created a top down plan that is both simple to understand and affordable.
How do you decide where to plant trees?
We have a host of partners from around the globe that we will use in order to plant trees. However, due to varying costs we have decided upon a current broad split of Australia (5%), Latin America (25%), North America (20%), Asia (25%), and Africa (25%). This will change this as we bring on board new planters. Ideally we want to plant as many trees in the UK as possible and we'll be talking with farmers to try and accomplish this.
Why not plant all the trees in the UK?
We would like to, but costs make it prohibitive, to plant a tree in the UK can cost 50 times what it can in other countries, and as our aim is to offset as much CO2 as possible we need to plant trees in countries where we get good value for money. Land and labour costs are far lower and the benefits to what are predominantly poor communities far greater. Furthermore, tropical forests are very beneficial to the climate because they take up carbon and increase cloud, which in turn helps cool the planet.
When do you plant trees?
Although local climate will dictate tree planting seasons, as a general rule winter\spring is the best time for planting trees, which in the northern hemisphere is December to March and in the southern hemisphere in June to September. However, we have several locations where it is possible to plant all year round and with no winter season these trees grow faster.
What happens when I place my order?
When an order is placed, we will create a tree planting plan for you. In some instances (where we have stock ready at nurseries and conditions are correct for tree planting) we will be able to begin planting quickly, other times it may take a few months before a tree actually goes in the ground, but we will update you as to plans and progress.
What trees do you plant?
It varies by country, we listen to local experts and go with their advice, generally choosing trees that are less susceptible to disease, tolerant to wide range of growing conditions (variable heat, cold, wind, water), a mix of native and non-native species that will fit in with the local ecosystem. Some of our trees are grown from seed, whilst others are from cuttings or stems cut from existing trees.
Do you work with other organisations?
We are reliant upon growing and planting organisations throughout the globe, their local expertise is invaluable.
What does carbon dioxide have to do with climate change?
Most of our atmosphere is made up of nitrogen (78 per cent by volume) and oxygen (21 per cent by volume). The remaining one per cent of the atmospheric gases are known as trace gases because they are present in such small concentrations. Despite their relative scarcity, the most important trace gases in the Earth’s atmosphere are the greenhouse gases (GHGs).
Carbon dioxide (CO2) which accounts for 380 of every million molecules (ppm) in the air, is the most abundant of the six greenhouse gases identified under the Kyoto Protocol. The other five are Methane (CH4), Nitrous oxide (N2O), Hydrofluorocarbons (HFCs), Perfluorocarbons (PFCs), and Sulphur hexafluoride (SF6). Despite being present in such small concentratons, carbon dioxide and the other greenhouse gases help to keep the Earth 33°C warmer than it would otherwise be without an atmosphere. The level of CO2 in the air stabilised at a fairly constant 270-280ppm for hundreds of years until the Industrial Revolution. Since then it has steadily increased and is now about 380ppm and is continuing to rise at between one and two ppm per year, which in turn is causing a rise in temperature.
How much of global warming is caused by humans?
All of it. Without our impact the world would be slowly cooling.
How is CO2 released into the atmosphere?
Carbon is released as CO2 when we burn fossil fuels such as coal, oil and gas. It is also produced when animals and plants use oxygen to burn energy from food or when they die.
Globally how much CO2 are we adding to the atmosphere each year?
Currently it is estimated that there are about 3,000 gigatonnes of CO2 in the air. Each year humans add about 26 gigatonnes of CO2, mainly by burning fossil fuels. The rate of CO2 emissions varies depending on economic activity. However, the total amount of CO2 in the air has risen every year since we started to measure it in the 1950s.
What is Carbon Neutral?
Carbon Neutral is a term used to describe the state of an entity (such as a company, service, product or event), where the carbon emissions caused by them have been balanced out by funding an equivalent amount of carbon savings elsewhere in the world.
There are an increasing number of businesses claiming to be carbon neutral. They recognise that being carbon neutral can play a key part of their sustainability and Corporate and Social Responsibility (CSR) strategy whilst enabling them to do their bit for global climate change. They also realise that individuals and corporate customers prefer to buy products and services from environmentally conscious suppliers.
What are the CO2 benefits of planting trees?
Trees are the greatest natural store of carbon, as long as the tree grows it'll keep soaking up more and more carbon. On average one tree will remove 1 tonne of CO2 from the atmosphere in 40 years. One tonne may not sound like a lot, but it is actually over 500 cubic meters of CO2.
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